Infographic: In 80 Years, We Lost 93% Of Variety In Our Food Seeds

Seeds are tricky things. On one hand, we have the whole Omnivore’s Dilemma argument, that industrialized and genetically engineered food is probably bad. And on the other, we have strains of vegetables that can grow four times as much produce on the same plot of land as their heirloom counterparts--a successful, man-dictated genetics that we’ve actually been fueling for millennia. After all, we wouldn’t have the heirloom seeds of today if our grandfather’s grandfather’s grandfather hadn’t saved the seeds from the sweetest watermelons or the most drought-resistant cantaloupes.

I don’t know that any of us can honestly assess the repercussions of our actions, but I do know one thing: This National Geographic infographic by John Tomanio is staggering. Using the metaphor of a tree, it charts the loss of U.S. seed variety from 1903 to 1983. And what you see is that we’ve lost about 93% of our unique seed strands behind some of the most popular produce. (Clever details: Where the root system should be strong, Tomanio has rendered a tree that looks like it could tip right out of the ground.)

In 1903, we had almost 500 varieties of lettuce. By 1983, we had just 36. Radishes, peas, and beets have fared no better. In fact, the most steadfast of the crops has been the tomato, which, probably due to the popularity of strange and tasty heirloom varieties, only lost about 80% of its seed diversity. It’s a shame to lose so many intricacies of nature’s tastiest gifts. But more worryingly, monocultures strip the land of nutrients: Where you once had self-sustaining harvest cycles, you get farm land denuded of nutrients that then needs copious chemical fertilizers to grow more food. And the crops themselves become vulnerable to plant diseases.

Still, a lot has changed in the public consciousness since 1983. Farmers markets aren’t just for hippies anymore--they’re lifestyle statements for everyone from young foodies to soccer moms. And as long as this trend stays alive, so too will many of the heirloom seed strands we have remaining.

[Image: NixPhotography/Shutterstock]

via fastcodesign.com

Rethink Your Business Approach. Driving Top Line Growth through Effective Innovation 

Strategies defining business in the 20^th Century no longer work in meeting today’s challenges. Companies are reinventing how they respond to consumers, employees and suppliers. At InnoThink Group we help companies find new methods of increasing top line growth and achieving competitive advantage.  

With InnoThink Group as your innovation partner, your company will create and implement growth strategies that work. 

Innothink Group is a strategic management and innovation consultancy.

Our Guarantee. Where many consulting firms are reluctant to bear risks or tie their rewards to project outcomes, we decided to build a better model. We align our success with yours. We’re outcome obsessed, outcome paid, putting nearly two thirds of our fees at risk subject to hitting predetermined milestones. More than a guarantee we wanted from the outset to create true partnerships with shared responsibility. See a few of our clients. 

We will enable you to: 

1. Effectively create an Innovation culture that drives top line growth
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America's Healthy Infatuation With Entrepreneurs - David A. Shaywitz

REUTERS

America has fallen hard for entrepreneurs.

The aesthetic appeal is easy to understand. Compare the Fortune 500 CEOs interviewed on the HBR IdeaCast talking about Campbell's Soup or Coca-Cola (podcast here) with the entrepreneurs at the Stanford Entrepreneurial Thought Leader Seminar Series discussing Pandora and Instagram (podcast here). The big company CEOs sound just like you'd expect. They are competent, factual,  and in control. But while most of them presumably have strong interpersonal skills and a high EQ, they come across as dry, unemotional, and focused on the "core business."

In contrast, the entrepreneurs presenting at Stanford wear their hearts on their sleeves. They are vividly passionate. They exude emotion. They are selling themselves, with a kind of animated desperation. They tell student to "do what you love." It's an appealing message, and you can see why it catches on.

These two personalities generally reside at opposite ends of the business spectrum, presumably reflecting two very different business needs. It's essential to be brash and irrationally exuberant to start a business. But to sustain a large multinational corporation, you've got to be calculating and rational.  It's also a well-described phenomenon that as start-ups evolve into progressively larger companies, their character changes, and their needs evolve, or "mature."  Mature organizations are supposed to act predictably, responsibly, unemotionally. The qualities embraced (or at least tolerated) at the start-up level can become liabilities. Many start-up CEOs hand over the reins at this stage, or at least share them (as Google did for years when Brin and Page hired Eric Schmidt), explicitly acknowledging the need for an "adult in the room." Talk to us about leveraging your capabilities.

While many large organizations might similarly benefit from having a kid in the room -- someone who is energetic, passionate, emotional, excitable - it's hard to envision a corporate phenotype that would be more doomed: the environment just doesn't support it.  Sure, companies trot out bromides about "cultivating entrepreneurship," while HR departments sponsor group training sessions on innovative thinking. But the reality is that the culture of most big companies is geared to performing established activities in increasingly efficient ways. Simply stated: doing the old things better takes precedence over doing new things well enough. Most employees (and certainly the ones who last) figure out extremely quickly how you're supposed to act at work (Sir Joseph wasn't far off). You could say most large organizations have elected to trade the passion of young love for the predictability of adult relationships.

And perhaps this is why we look so wistfully at entrepreneurs. They seem to exude the raw passion that experience has taught us to modulate, the vivid emotion that we've learned to suppress, the intense energy that we learn must be channeled, the unreasonable audacity that has been replaced by sensible objectives.  We cheer for them because they represent our youthful hopes, our idealism, our ambitions and our dreams. And when these entrepreneurs defy the extraordinary odds, and succeed, we rejoice, for at the moment we can sense, if only fleetingly, the exceptional untapped potential within each of us. We rejoice, and wonder: what if?

It would be easy to dismiss our infatuation with entrepreneurs as misty-eyed revisionism, the way we might selectively recall and invoke treasured childhood memories while forgetting the many painful challenges of youth and adolescence. The day-to-day reality of getting a new company off the ground is generally far less glorious than the inspirational experiences trotted out by the small minority of ultra-successful entrepreneurs who are routinely invited to share their stories. There's a significant selection bias here, to say nothing of the urge to write oneself into a heroic cultural narrative.

But I'd argue that if we had to find a group of people to admire and admittedly idealize -- and you know we're going to -- we could do a lot worse than taking our inspiration from impassioned, dedicated individuals seeking against all odds "to make a dent in the world." via theatlantic.com

Consulting, Speaking & Coaching. Driving Growth through Innovation  

Innothink Group is a strategic management and innovation consultancy. Where many consulting firms are reluctant to bear risks or tie their rewards to project outcomes, we decided to build a better model. We align our success with yours. We’re outcome obsessed, outcome paid, putting over a third of our fees at risk subject o hitting predetermined milestones. More than a guarantee we wanted from the outset to create true partnerships. 

For speaking, coaching or consulting inquiries contact: 

CEO Jim Woods

+1 719- 649-4118