The smart companies recognize that new and existing customers often can’t articulate what they really want and moreover, that creating demand is often just a matter of recognizing untapped demand; disruptively innovating an existing market. Talk to us about leveraging your capabilities.
Disruptive creators identify hassles or problems that bedevil all of us and instead of simply accepting them as ubiquitous, they ask, “Why do they have to be this way?”
Say what one will about Netflix’s problems but, Reed Hastings founded Netflix after a personal frustration with a $40 late fee. By making the leap from the way things are to the way they should be, he unleashed demand to the tune of $2 billion. So did Jeff Bezos of Amazon while on a family vacation.
Speaking
As the CEO and founder of InnoThink Group, Jim can help your organization enhance the strategic innovation and competitiveness of your business policy and strategy, with an emphasis on increasing top line growth.
If you’re interested in having Jim speak at your next event, simply use this form to send us your details and speaking requirements, and we’ll be in touch shortly. Or you may call us at 719-649-4118. Thank you!
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